A Pixel is an additional tracking feature offered by Facebook and TikTok.

How to install a Facebook Pixel:

  • From your profile, press Manage

  • Select Settings

  • Press the three dots (upper right corner) to bring up the More menu

  • Select Plugins

  • Press Facebook Pixel

  • Enter your Pixel ID number

⚠️ How to find your Pixel ID number in Facebook Ads Manager:

  • Select Events Manager from the navigation bar.

  • Underneath each Site Name is a list of Pixels and their ID numbers.

  • Click to copy the Pixel ID number.

How to install a TikTok Pixel:

  • From your profile, press Manage

  • Select Settings

  • Press the three dots (upper right corner) to bring up the More menu

  • Select Plugins

  • Press TikTok Pixel

  • Enter your Pixel ID number

⚠️ How to find your Pixel ID number in TikTok Ads Manager:

  • Select Assets and then Event from the drop-down menu.

  • Select Website Pixel and press Manage.
    

  • The ID number is located under the name of each TikTok Pixel.

ℹ️ Do not copy the "code" TikTok offers. Instead, find the ID number of your pixel and copy that into Koji.

Did this answer your question?